directions

Inside and beyond a whole new paradigm: Maxdesign is welcoming you at Salone Internazionale del Mobile in Milan to introduce the latest collection, MAX.

We are moving forward in the organisation of creative processes as the scale of what we are designing keeps shifting. We explore new fundamental tools, human values and methods to effectively act in this ever–changing setting. It is not about the individual user, it is about an ample demanding system. We carry through a never-ending circular flow where the product is just one of the starting points. There is a precise intention behind each object that regenerates and adapts to the environment through a wide program of flexible solutions, open connections and organic combinations. It expands and reinvents to meet a greater scheme made of projects driven by functional needs and contexts of use.

directions
mapping the product’s journey
Preview Max collection design Christoph Jenni

Official launch at Salone Internazionale del Mobile 2018, Milan.