Author Archives: Massimo Martino

Re Max®: Color Reloaded

New palettes Re Max®: colors designed to meet the shapes of the seats and to give expression to the open and flexible program of the Max collection, design by Christoph Jenni.

The shades of the Solid palette – made with recycled PP – introduces a sharp and oceanic blue tone, the Blue Marlin and a bright and broad grey, Essential Grey. The recycled PP + Wood formula of the Blend shades, characterizes the surface with a special texture resulting from the mix of the two materials and completes the natural inspiration of the palette with the color Moss, an organic and deep green tone.
The chromatic study also included the aluminum and metal structures, updated in the finishes to allow more freedom and harmony in the matches.

Check out the gallery of Max or download the Color plan 2020.

To our clients and partners

In a moment of extraordinary change, it is natural to find ourselves reconsidering the present and trying to outline the future scenario, a new layer overlaps relating yesterday with tomorrow.

For Maxdesign, this also involves a significant change in perspective: we are proud to announce that we are now part of FK Grupo S/A, a leading global manufacturer of furnishings for public and private spaces.
“The acquisition of Maxdesign brand represents the evolution of a partnership that began in 2015, signalling the start of an international development phase for the group.” Ulisses Carlos Raineri, Chairman of FK Grupo.
The agreement was completed through a newly established Italian company, managed by Massimo Martino, CEO of Maxdesign: “Our objective is to create a business model that can meet the social, environmental and economic requirements of a new design sensitivity, using techniques, materials and production processes that are able to generate innovation for both people and their environment.”

On May 4th Maxdesign resumed production activities in compliance with the new safety regulations. For information about orders or for any other request or support you may need, please contact us through our new communication channels:

T +39 0423 432216

See you soon,
Maxdesign team


Edy’s Restaurant

When a restaurant from the 70s is conceptually redesigned from scratch to a new Edy’s restaurant on Corviglia mountain, in the swiss ski resort St. Moritz. Natural material meets colors such grey, green and shades of ocher. Appia chairs without armrests in oak wood with aluminium frame, black and white, complete the atmosphere of the wide open space.

Project by Nader Interiors
Photo credits: Dolores Rupa


BCA Tower, Indonesia

The evolution of a workplace. Encouraging communication and human interaction, Max armchair works in harmony with the surrounding at the BCA Tower Grand Indonesia in Jakarta.

Project by Q Space
Photo credits: PM photoworks


“The RE MAX® project is a fundamental step in the optimization plan that we have undertaken. Over the next three years we intend to reduce our purchases of virgin raw materials to a minimum, thanks to better management of waste within our own production cycles.” – Head of Injection Molding Plant

Rethinking waste to change perceptions of the value of both materials and making practices. This is the starting point of RE MAX®’s circular production process, it is an innovative and sustainable new material. A product and materials development team made up of technical experts is working on it at our headquarters. Here they research new specific formulas on the regenerated Polypropylene that comes from industrial production waste generated primarily by the food production, medical and wood. We believe that when a product reaches the end of its usable lifecycle, all of the materials can be recycled again and again.

Discover RE MAX® and read the full interview: download here.

Salone del Mobile 2019

The driving factors that inspired us through RE MAX®’s journey welcome the visitors to our stand at Salone del mobile in Milan. A new story about design, technology and innovation.

The process of designing a new material starts with a conscious approach and we capture the value and reinvent it, again and again like an ever- changing circular flow.

The collections we introduced in Milan comprises furniture pieces each made totally from reclaimed materials, RE MAX® stimulates emotions and feelings through materials and shapes. Two new colour palettes enhance its robust character and balanced appearance.

design Christoph Jenni

April 9th–14th 2019 Salone del mobile, Milan Hall 10, Stand D16

Invitation: Salone del Mobile 2019

Maxdesign invites you to explore RE MAX®:
everything is transformed.

April 9th–14th 2019
Salone del mobile, Milan
Hall 10, Stand D16


Max collection
new blend and solid shades
for RE MAX® sustainable PP+Wood,
new full upholstered version

Appia collection
handcrafted upholstery in pure leather

Baba collection
new shapes and new shades
for wood and concrete

design Christoph Jenni

IBA Sidney

Our 4 legs chair Stratos is in the new Indigenous Business Australia (IBA) office in Sydney, a workplace designed to be as versatile as possible both to enhance functionality and optimise its future growth.
Maxdesign Stratos in cold grey with metal frame seats the diners in IBA’s modern canteen. The chair’s geometries and multifaceted shape merge with the characteristics of the fast paced metropoly and its whole design concept.

project and photo credits: IA Design

Parker’s Restaurant

It’s not just about food: inside Parker’s the visitor finds himself in an eclectic environment that revolves around the passion for interior design and culinary creations. Driven to create a sophisticated dining area where the home-grown food concepts sit inside a traditional pic-nic scene, INDPT, the region’s most forward-thinking food entrepreneur, shapes the look and feel of a unique, yet innovative restaurant.
The space reinvents the dine experience through a unique take on cuisine and specially designed interiors that feature our multipurpose Appia. A four-leg stackable chair realised in wood with natural oak shell, armrests and white frame. A discreet and elegant solution that enhances the pop-up nature of the brand. Parkers is located both in Abu Dhabi, and Downtown Dubai. The restaurants are designed by the young London/Dubai based firm H2R.

photo credits: H2R

Invitation: Stockholm Furniture Fair

Maxdesign welcomes you to the world’s leading event for Scandinavian design. We will be in Stockholm for the annual Furniture Fair starting on Tuesday 5th February. Expect to learn more about our ongoing collections, discover the recent projects Max and re-Max, and see our range of furniture for living and working.

Stockholm Furniture Fair
Hall A06:25
February 5th–9th, 2019
from Tuesday to Friday: 9am–6pm
Saturday: 10am–5pm


Thank you – Maison&Objet Jan 2019

Thank you for visiting our stand.
Maxdesign would like to thank all the visitors for taking their time to meet with us and explore our stand. We hope you enjoyed our selection of seatings and the concepts and ideas behind each project.

See you in Stockholm for the next appointment:

Stockholm Furniture Fair
Hall A06:25
February 5th–9th, 2019
from Tuesday to Friday: 9am–6pm
Saturday: 10am–5pm

See you soon,
Maxdesign Team


Invitation: M&O, Paris

Maxdesign Elements at Maison&Objet Paris
Maxdesign will be at Maison&Objet with a selection of seatings for the living and working environment. Highlights include Max and re-Max, Appia and Appia Work, pieces born from the creative collaboration with Christoph Jenni. For the duration of the home decor fair, that runs from 18 to 22 January, our team will guide you through a series of solutions devised from the key concepts of flexibility, functionality and wellbeing.

See you at:
Maison & Objet Paris
Paris Nord Villepinte Exhibition Centre
Hall 6 / J74–K73
January 18th–22th, 2019
from Friday to Monday: 9.30am–7pm
Tuesday: 9.30am–6pm


Season’s greetings 2018

All of us at Maxdesign join in saying thank you and extending to you our best wishes for a happy and healthy festive season.
At the close of another year, we want to reach out to celebrate the results of these past 12 months and share with you our plans for next year.

We will wait for you at:

Maison&Objet Paris
January 18th–22nd, 2019
Hall 6 /J74-K73

Stockholm Furniture Fair
February 5th–9th, 2019
Hall A06:25

Please note that our office will close for the festive period from Saturday 22nd December and will reopen on Monday 7th January.

See you soon,
Maxdesign Team


Thank you – Orgatec 2018

Thank you for your visit

Thanks to all our visitors! Maxdesign and the team would like to thank you and all the people that came to visit our booth during Orgatec 2018 last week. It was a fine opportunity to display and talk more about the whole concept and materials that refine our latest collection. It is always a pleasure to meet loyal customers and new inspiring visitors while admiring the potential and the future of the fast-moving world of design. Definitely, a dynamic and successful event that enhances our motivation in making workplaces fun, functional and pleasant.

See you soon!
Maxdesign Team